Going Direct To Consumer (DTC) becomes a massive trend for FMCG Brands, with a recent acceleration due to Covid19.
DTC is now at the agenda of most of the leading players: Unilever, P&G, Nestle, Kellogg, PepsiCo,… Either through new projects or acquisitions, DTC initiatives are at the core of their strategy. Reason why? e-commerce is projected to deliver 50% of FMCG/CPG growth through 2025, and DTC is the best way to become a data-driven company, due to the ability to collect and analyze customers datas.
But beyond this strategic intention, becoming DTC is not a long calm river: propose a unique selling proposition, control customer acquisitions costs, manage channel conflicts, define branding and positioning, etc. There are a lot of challenges to tackle in order to build a sustainable DTC Business.
In this exclusive DTC report realized by Keyrus we analyzed more than 100 D2C initiatives worldwide led by FMCG Brands to identify major trends, challenges, and successful cases in CPG industry. You will learn how to define a succesfull DTC strategy and how to conduct this transformation.
Report includes:
• What is DTC and what is not
• Benefits and Challenges
• Market segmentation and type of business models
• Successfuk use case and initiatives
• Roadmap and key questions to be addressed before going DTC
Enter your details below to download our Keyrus DTC Report 2020
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